About this market
brief
While mobile markets worldwide continue to grow, revenues
in mature consumer markets have started stagnating, with voice
ARPUs of mobile network operators (MNOs) slowly dropping and
data ARPUs struggling to replace the loses in voice. MNOs’
main focus continues to be the delivery of mobile content
services and, in line with this, they have introduced a variety
of new and innovative mobile data services for subscribers.
However, none of these new services has emerged as the long-hoped-for
‘killer application’. The new services have failed
to gear up the market and have left MNOs in a dilemma, constantly
looking for other alternatives to sustain their revenues.
The enterprise market, which is still underserved, holds
great potential for MNOs. New and advanced technologies have
made it possible for MNOs to bring forth new applications
for the enterprise market. Although MNOs are aware of the
potential of this niche market and also understand its needs,
many are yet to harness this largely untapped market. This
may be attributed to the highly fragmented and complicated
nature of the enterprise market, or to the MNOs’ inability
to penetrate this market due to the complexities of the needs
of such a wide and varied customer base.
This market brief looks closely at the potential of this
market and presents a 'state-of-the-art' summary of where
the market is today.
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Table of Contents
Introduction to Mobile Enterprise Market
Market Definition
Market Size
Value Chain
Growth Drivers and Inhibitors
Key Mobile Enterprise Applications
Current Applications
Upcoming Applications
Key Industries/Verticals Adopting Enterprise Mobility
Solutions
Key Vendor Profiles
RIM – BlackBerry
Motorola – Smartphones with Mobile Office Solutions
Nokia – Enterprise Mobility Solution
Microsoft
Sybase iAnywhere
SAP – Applications for Mobile Enterprise
Good Technology
Accenture
Conclusion
Appendices
List of Figures
Figure 1: Mobile Enterprise Evolution and Complexity
Figure 2: Worldwide Mobile Enterprise Revenue – Regional
Break-up
Figure 3: Mobile Enterprise Value Chain
Figure 4: Enterprise Mobile E-mail Market Share (H1 2006)
List of Tables
Table 1: Worldwide Smart device (Smartphone and PDA) shipments
(2005-2009E)
Table 2: Handset Vendors and Operating System Providers
Table 3: Worldwide Mobile Middleware Vendors Market Share
(2004)
Table 4: Worldwide Estimate of Corporate E-mail (2005-2009E)
Table 5: Key Mobile Applications
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