Key features of this essential new market study:
-
Ground-breaking comparative analysis of the performance of 204 major MNOs worldwide using ten all-new measurements
-
Complex and exhaustive data analysis explained in plain, easy-to-understand English
-
Full ranking of 204 MNOs for each performance measurement
-
Formulae, rationale, rankings and supporting operator case studies for each performance measurement
-
A total of 33 MNO case studies outlining strategies used to succeed, and how to emulate them – covering MNOs in all world regions
-
Identification of ‘previously unseen’ competitive strengths and weaknesses of 204 major MNOs worldwide revealed by our ten new PMIs
-
Selected ‘traditional’ KPIs for MNOs worldwide, their benefits, limitations and comparisons to our new performance indices
- Overall regional rankings in three core areas of success
Please click
here to see a full brochure.
About this report:
Traditionally, corporate performance at mobile network operators (MNOs) tends to be measured by gross revenues, number of subscribers, ARPU, churn, data as a percentage of service revenues and profits, as well as market share, but that is generally a sub-set of subscriber numbers within each national market, so not useful as a measure internationally.
Around the world, the market conditions that MNOs face vary considerably depending on different economic and developmental factors. Therefore, key performance indicators (KPIs) reported by MNOs cannot simply be taken at face value as a means for fairly evaluating and comparing their successes against those of other MNOs in different markets. A previously unavailable level playing field is required to judge the performance of MNOs through the use of suitable performance measurement indices, and this ground-breaking study does exactly that and more – by evaluating the performance of 204 major MNOs worldwide using ten all-new performance measurement indices (PMIs). These are:
- MNO ARPU (PPP)
- ARPU as a percentage of disposable income
- Revenue growth of the MNO
- MNO Profitability
- MNO growth vs. market growth
- Significance of the MNO
- Successful growth of revenues from data services
- Measuring subscriber loyalty
- Postpaid penetration measure
- Technology measure
These PMIs cover a wide range of performance indicators and include normalising factors. 204 major MNOs worldwide have been ranked on these ten PMIs, and from these results overall rankings have been calculated to truly identify the world’s ‘best’ MNOs.
With high-value practical uses far beyond merely massaging egos or courting controversy, this cutting-edge report provides insight and understanding of MNOs’ successes, and an explanation of their strategies for others to emulate. And furthermore it uncovers opportunities for ALL in the mobile space and beyond to capitalise on – not just MNOs.
The mobile and wireless industry is one of the most aggressive growth sectors in the world today. Even the current economic slowdown has not stopped its growth in many markets around the globe. Worldwide, 2007 to 2011 is a period of particular strategic importance to the mobile industry, with worldwide mobile penetration climbing from 50 percent in 2007 to a forecast 75 percent by the end of 2011. As the more advanced markets have become saturated, the focus of the industry has now split, with the more advanced markets focused on data services, reducing churn and increasing ARPU, while the developing markets continue to pursue organic growth, market share and roll-out networks.
The tough economic climate in 2008 and 2009 has added pressure to the whole mobile industry and the ability to hence isolate how an MNO has become successful in a certain field and then emulate that is a mighty powerful resource.
In this ranking report we continue our work from earlier popular market studies – notably Mobile Data Deployment Strategies; Strategies for Creating End-User Demand for Mobile Data Services; and Strategies for Driving Data ARPU – and further explore MNO success strategies, but this time in a much wider context (not just for data services). Our holistic research has long since stressed that everything is connected and that “perfecting the MNO” involves the efforts of not just the operator, but is dependent on their key partnerships and strategic alliances with handset vendors, equipment vendors, and content/application providers. Success, failure, opportunity and opportunity cost are shared.
So while this report helps MNOs identify competitive strengths and weaknesses, spot areas they need to work on – and by implication the vendors they need to work with and vice versa, and offers advice (in the form of 33 case studies) on how to emulate the best in the business in those specific weak areas, it is essential reading for EVERYONE.
Further reasons to buy this research:
- Graphic-heavy, text-light presentation to help make these exciting research findings easier for you to understand and use
- Analysis supported by full methodology and glossary of terms
- Commentary on regional trends, and the differences in social and commercial use of mobility in developed and emerging markets
- Identification of the leading players in the industry and their successful strategies to win, and keep subscribers
- Summary and Conclusion sub-sections on traditional KPIs and three ranking approaches: Traditional, Normalised, and Blended
- Overall Rankings for Best MNOs by Region for Size and Growth; Best MNOs by Region for Extracting Revenues from Subscribers; and Best MNOs by Region for Advancing Non-voice Mobile Services
Read all about this and much more in this market leading 273-page report…
Table of Contents
For a full, detailed Table Of Contents including the list of over 230 Figures and Tables, please click here.
Introduction
Performance Measurement 1 – MNO ARPU (based on PPP)
Formula and Rationale
Rankings
MNO Strategies
- Nextel Brazil
- 3 The UK
- Rogers Canada
Performance Measurement 2 – ARPU as a Percentage of Disposable Income
Formula and Rationale
Rankings
MNO Strategies
- MTN Nigeria
- Zain Sudan
- Maroc Telecom Morocco
- Safaricom Kenya
Performance Measurement 3 – Revenue Growth of the MNO
Formula and Rationale
Rankings
MNO Strategies
- life:) Ukraine
- BITE Lithuania
- Oi Brazil
Performance Measurement 4 – MNO Profitability
EBITDA Margin
MNO Strategies
- Globe Telecom The Philippines
- Djezzy Algeria
- KPN The Netherlands
Additional Reference Material
- Average Profit Per User (APPU)
- Formula and Rationale
Performance Measurement 5 – MNO Growth vs. Market Growth
Formula and Rationale
Rankings
MNO Strategies
- Wind Italy
- TDC Denmark
- Vodafone Ireland
Performance Measurement 6 – Significance of the MNO
Formula and Rationale
Rankings
MNO Strategies
- du The UAE
- Movistar Venezuela
- Mobily Saudi Arabia
Performance Measurement 7 – Successful Growth of Revenue from Data Services
Formula and Rationale
Rankings
MNO Strategies
- Smart Communications The Philippines
- Telkomsel Indonesia
- NTT DOCOMO Japan
Performance Measurement 8 – Measuring Subscriber Loyalty
Formula and Rationale
Rankings
MNO Strategies
- KDDI Japan
- SingTel Singapore
- Chunghwa Telecom Taiwan
Performance Measurement 9 – Postpaid Penetration Measure
Formula and Rationale
Rankings
MNO Strategies
- Telefonica Moviles Peru
- Comcel Colombia
- Vodafone Egypt
Performance Measurement 10 – Technology Measure
Formula and Rationale
Rankings
MNO Strategies
- Vodacom DR Congo
- MTN Sudan
- Etisalat Misr Egypt
Other Leading MNOs Profiles
China Mobile
AT&T (The US)
Summary and Conclusions
Traditional KPIs
Ranking 1: Traditional Approach
Ranking 2: Normalised Approach
Ranking 3: Blended Approach
Overall Ranking:
Objective Analysis of Regional Performance in Three Core Areas of Success
Overall Ranking 1 – Best MNO’s by Region for Size and Growth
Overall Ranking 2 – Best MNO’s by Region for Extracting Revenues from Subscribers
Overall Ranking 3 – Best MNO’s by Region for Advancing Non-voice Mobile Services
Methodology
Appendices
Glossary
Portio Research Classifications
Companies Mentioned in this Report
About the Authors
Also available from Portio Research Limited
For a full, detailed Table Of Contents including the list of over 230 Figures and Tables, please click here.
|
