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| Published May 2008
Key features of this detailed new market study:
- See where the US market is today - penetration, subscribers, revenues and more
- Examine growth forecasts to 2012, including subscribers, revenues, voice/data split, ARPU and more
- Understand the major players - market share, ARPU trends, competition and consolidation
- Learn about the make-up of the market, demographic data covering age, ethnicity and more
- Trends in non-voice services, how are these services growing and changing over time
- Understand the evolution of different network technologies across the market
- FREE bonus - Canadian market profile included with report
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For full details of this new
92 page market study, please click
here to see a full brochure.
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About this market
study
During the period 2007-2012, the worldwide mobile subscriber base is expected to increase by 1.8 billion. Around 67 percent of these new subscribers, i.e., a little above 1.2 billion subscribers, are expected to come from just 10 fast-growing country markets worldwide. Of these top 10 growth markets, nine have been identified as high-volume, low-ARPU [Average-Revenue-Per-User] emerging mobile markets with significant potential in the next five years. Our research identified only ONE truly wealthy nation among this top 10, the United States of America, home to one of the highest ARPU rates in the world, yet also the 4th biggest growth market of the 2007-2012 period.
The US is expected to add more than 65 million mobile subscribers to the worldwide subscriber base in the period 2007-2012. This might look relatively insignificant compared to the massive numbers expected to be added from high-growth markets such as China (542 million) and India (282 million), but what makes the US mobile market an interesting market to study is the observation that a new mobile subscriber in the US is expected to generate between three and 13 times as much revenue expected from a new mobile subscriber in China, India and the other emerging markets in the top 10 in 2012.
Compounding this aggressive growth is the high ARPU network operators in the US achieve from their subscribers. Unlike many other mature mobile markets, where ARPU is in slow decline, in the US ARPU is forecast to remain high, even increasing slightly from 2007 levels as we move forward over the next 4 or 5 years. While the US will contribute only around 5.5 percent to the total number of new subscribers that are expected from the top 10 markets in the period 2007-2012, in terms of revenue, the country will account for around 25.2 percent of the total mobile service revenues generated by these 10 markets in 2012.
This significant revenue potential makes the US mobile market a very important market in the worldwide scenario.
This report probes into the opportunities presented by the US mobile market through a holistic understanding of the current state of the market and its expected future movement. The key features of this report include the following:
- A detailed snapshot of the US mobile market comparing key parameters such as mobile subscriber base, revenue and ARPU for the years 2006 and 2007.
- Demographic segmentation of the current US mobile subscriber base. This section provides a break-out of the US mobile subscriber base by age and ethnicity. It also provides some insights into consumer behaviour.
- Study of the competitive landscape in the US mobile market, covering subscriber shares, revenue shares, voice and data revenue analysis, and ARPU analysis for major US operators. This section also provides a brief snapshot of major US MVNOs [mobile virtual network operators].
- A look into pricing trends and strategies adopted by operators to combat increasing competition.
- Forecasts for subscriber base, revenue and ARPU for the period 2007-2012, including estimated growth of mobile penetration in different age groups during the same period. This section also looks into the possibility of the US mobile market saturating in the near future.
- An overview of mobile technologies prevalent in the US market and information on market consolidation, along with a perspective on emerging technologies and the likely future impact of consolidation.
For comparative purposes the report also includes a brief overview of the Canadian mobile market, complete with key data points such as subscriber numbers, MNO market shares, ARPU figures and more.
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Table of Contents
For a full, detailed Table
Of Contents including List of Figures and List of Tables,
please click here.
The US in the Worldwide Mobile Market
Current US Market Scenario
US Mobile Subscribers’ Demographics
The US Mobile Subscriber Base—Segmented by Age
The US Mobile Subscriber Base—Segmented by Ethnicity
US Market Competitive Landscape
Voice and Data Revenue Analysis for Major Operators
ARPU Analysis for Major Operators
The US MVNO Landscape
Pricing Trends and Strategies
Voice Services Pricing
Data Services Pricing
Handset Pricing
Technologies in the US Mobile Market
Consolidation in the US Mobile Market
The Future of the US Mobile Market
Subscribers, Revenue and ARPU Forecasts
Changing Subscriber Demographics
Possible Saturation of the US Mobile Market
Changing Mobile Technology
Future Consolidation in the US Mobile Market
The Canadian Mobile Market
Conclusion
Appendices
Glossary
Portio Research Classifications
Companies Mentioned in this Report
About the Authors
Also available from Portio Research Limited
For a full, detailed Table
Of Contents including List of Figures and List of Tables,
please click here.
Companies mentioned in this report:
Alltel Wireless
Apple
AT&T Wireless
Bell Mobility
BellSouth
Blyk
Bright House Networks
ClearWire
Comcast.com
Dish Network Corp
Disney Mobile
ESPN Mobile
Frontier Wireless
Insight Research Corporation
Leap Wireless
Metro PCS
Napster
OTX
Pew Internet & American Life Project
Rogers Wireless
Sprint Nextel
Telephia
Telus Mobility
Time Warner Cable
T-Mobile
TracFone
US Cellular
Verizon Wireless
Virgin Mobile
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