Portio Research Blog

Smart Messaging: Integrated SMS and OTT

Guest Post, courtesy of Bulletin.net: Lately, there’s been plenty of buzz in the mobile messaging industry about the “death of Short Message Service (SMS)” due to the growing proliferation of OTT (Over-The-Top) messaging. While it’s true that OTT is rapidly gaining market share as peer-to-peer SMS approaches what is believed to be its ultimate peak, the ultimate “death of SMS” is not even on the horizon. SMS, or Short Message Service, and OTT messaging, are designed in such a way that they can work in tandem with one another, generating a highly innovative way to keep in contact. At Bulletin, we call this integration “smart messaging”. It’s a model that’s changing the way we connect with one another, making mobile communication simpler and more effective than ever before. Continue Reading »

Do average consumers use OTT social chat apps more than SMS?

The number of OTT users worldwide is growing fast, and forecast to continue growing for the next few years. In line with this growth, worldwide OTT messaging traffic is also expected to increase exponentially in the near future. Over the course of full-year 2013, OTT messaging traffic exceeded 25 trillion messages. Over the next five year period from Jan-2014 to Dec-2018, OTT messaging traffic worldwide will reach a whopping 40 trillion messages during 2014, cross 50 trillion during 2015 and breach a staggering 90 trillion during full-year 2018. With growth during 2013 coming in at 129 percent, it is estimated that the CAGR over the next five years up to 2018 will be a massive 29 percent average per annum.  Continue Reading »

There is NO SMS versus OTT battle!

Mobile messaging is a USD 251 Billion dollar annual business. After voice, messaging is the biggest revenue-generating mobile service on earth. It always has been. It still is. Mobile messaging will generate USD 1.279 TRILLION dollars in revenues over the next few years from 2014 to 2018. Continue Reading »

The Transformative Effect of OTT on the Mobile Messaging Market

Guest Post: While SMS remains as relevant and widely-used as ever and business-to-consumer SMS is on the rise, OTT (Over-the-Top) messaging is growing even faster. While the number of SMS messages sent per year has grown exponentially, with worldwide traffic exceeding anything ever imagined, global SMS traffic peaked in 2012 and subsequently is now in slow decline.  Continue Reading »

Apps: Try-before-you-buy driving app store downloads into the future

App store downloads: Mobile app stores will generated 82 billion app downloads in full-year 2013, up from 46 billion in full-year 2012, an almost doubling of the market. The market will then continue to grow, up to 151 billion app downloads in 2015, and on to break 200 billion, to reach total downloads of 214 billion in full year 2017.  Continue Reading »

OTT Messaging Apps are NOT Cannibalising SMS in the Vast Majority of Markets

In several key mobile messaging markets, SMS and OTT messaging apps are working quite nicely alongside each other. Many media reports present a picture that OTT messaging apps are cannibalising SMS use and that MNO’s are losing billions in SMS revenue. In fact, this is not completely true. Some SMS markets have peaked and shifted into a decline phase, and growth in some others has levelled off, but many SMS markets are still enjoying solid growth.  Continue Reading »