Portio Research Blog

Apps: Try-before-you-buy driving app store downloads into the future

App store downloads: Mobile app stores will generated 82 billion app downloads in full-year 2013, up from 46 billion in full-year 2012, an almost doubling of the market. The market will then continue to grow, up to 151 billion app downloads in 2015, and on to break 200 billion, to reach total downloads of 214 billion in full year 2017.  Continue Reading »

OTT Messaging Apps are NOT Cannibalising SMS in the Vast Majority of Markets

In several key mobile messaging markets, SMS and OTT messaging apps are working quite nicely alongside each other. Many media reports present a picture that OTT messaging apps are cannibalising SMS use and that MNO’s are losing billions in SMS revenue. In fact, this is not completely true. Some SMS markets have peaked and shifted into a decline phase, and growth in some others has levelled off, but many SMS markets are still enjoying solid growth.  Continue Reading »

INFOGRAPHIC: Mobile Messaging 1994 to 2017

Please download and share this free infographic, highlighting for you the past, present and future of mobile messaging from 1994 to 2017. Continue Reading »

Have MNOs really LOST billions of SMS dollars to OTT messaging apps?

We recently published the 7th annual edition of our industry-leading Mobile Messaging Futures 2013-2017 market report. This all-new report looks at all aspects of the mobile messaging business in close detail, and asks a number of important questions.  Continue Reading »

OTT messaging apps and social networks

Video shares using Twitter’s Vine plummeted (70 percent in just a day or two) at the end of June when Instagram launched support for video. This does not surprise me at all. Social networking apps, OTT messaging apps and image sharing apps are all prone to this 'mob culture'.  Continue Reading »

Will Tablets completely replace PCs in time?

It's quarterly earnings time, and amid the news we see a picture of rapid growth in tablet shipments, and another quarter of slipping PC shipments. Continue Reading »