Text messaging is 20 years old today, and despite the many media reports telling us that SMS is past its peak, and that WhatsApp and other OTT messaging apps are now set to replace SMS, the reality is that SMS is in the hands of more consumers than ever before, and worldwide, SMS popularity, traffic and revenues are still rising. Continue Reading »
Posts tagged with: SMS
Pricing Voice and SMS
Voice and text prices obviously vary across different geographies, but the way voice and text prices compare to each other within each country is key to consumer behaviour. Continue Reading »
Seven reasons to be upbeat about the future of SMS
Seven good reasons to be upbeat about the future of SMS: While our latest research forecasts that traffic from OTT messaging services will hit 20.3 trillion by end-2016 – a staggering number which we believe is still extremely conservative – this does not mean that OTT messaging will cannibalise over 20 trillion text messages. Continue Reading »
Will OTT messaging apps become interoperable?
Currently, OTT messaging apps definitely stand alone, and at the present time we see them staying that way. There are essential differences between SMS and OTT messaging apps, and it's about far more than just pricing. Continue Reading »
SMS cannibalisation by OTT is minimal in the short term
Portio Research labels huge OTT forecasts ‘extremely conservative’; SMS cannibalisation minimal in short term New research includes ground-breaking five-year OTT messaging forecasts – that project OTT traffic will surpass 20 trillion messages in 2016. Continue Reading »