Smartphones grab all the headlines and steal the limelight at trade shows, but the fact remains that 5 out of every 6 mobile subscribers worldwide does not yet own a smartphone. Continue Reading »
Portio Research Blog
Windows: Gaining OS Market Share in Europe in 2012 and Beyond
While the dominance of Android and iOS is undisputed, since its association with Nokia and to a certain extent with Samsung, Microsoft is finally seeing some results. Continue Reading »
Competitiveness of Mobile Markets
Market competitiveness can be measured by studying the number of players in a market and the size of the market share they each have. Continue Reading »
The growing UK smartphone market
The UK is one of the most advanced, and probably the most watched market in Europe. The number of smartphones in the UK market is set to grow rapidly over the coming five years. Continue Reading »
Smartphone market growth in Saudi Arabia
The Saudi Arabian mobile market is both highly matured and extremely saturated. As 2012 draws to a close, this advanced market has 56.6 million subscribers, a staggering 195 percent mobile penetration, almost 2 active SIM cards for every person in the population. Continue Reading »
Smartphone Penetration in the US
With 40 percent smartphone penetration in 2012, the US market is forecast to hit 70 percent smartphone penetration by the end of 2016. Continue Reading »
Kids of just 10 years old are shaping the Mobile Industry of Tomorrow.
If you want to know how the mobile industry is going to look in a decade's time, you need to spend some time with 8-, 9- and 10-year old kids today. Continue Reading »
Happy Birthday SMS!
Text messaging is 20 years old today, and despite the many media reports telling us that SMS is past its peak, and that WhatsApp and other OTT messaging apps are now set to replace SMS, the reality is that SMS is in the hands of more consumers than ever before, and worldwide, SMS popularity, traffic and revenues are still rising. Continue Reading »
Smartphone Installed Base - Leading Countries #China
China has now overtaken the USA as the worlds largest smartphone market. Continue Reading »
Worldwide Mobile Handset Installed Base
Worldwide, mobile penetration crossed 85% in 2011, and will touch 100% some time around the end of 2013. Over the last five years, as the focus of the mobile industry has shifted from voice and messaging, to apps and data services, so we have seen the incredible fast rise in popularity of smartphones. Continue Reading »