Fast growth of apps user base in booming Asia Pacific market

Worldwide, the total number of mobile applications users stood at 1,186 million by the end of 2012. This number is forecast to grow aggressively at a CAGR of 29.8 percent, to reach 4.4 billion users by the end of 2017.

While all regions will see growth, in some regions that CAGR will be lower than the global average. For example, in North America, already a more advanced market, growth will be more moderate, at a lower CAGR of 17.7 percent. At the same time, other regions will grow faster, but none as fast as the Asia Pacific region.

The total number of apps users in Asia Pac will grow at a rapid 39.8 percent from end-2012 to end-2017. By the end of 2017,
the number of apps users in the region is expected to cross the 2 billion mark to reach 2,039 million.

Apps users regional splits.JPG 

So 47 percent, or almost half of the world’s regular app users will be in the Asia Pacific region after 2017. That’s less than 5 years away. Developers should plan for this, and think about what those users will want in the apps they download. Local languages, local services, local trends and fashions will all be important.

For more information, go to /en/reports/current-portfolio/mobile-applications-futures-2013-2017.aspx