Posts filed under: Mobile Messaging

OTT Messaging Apps are NOT Cannibalising SMS in the Vast Majority of Markets

In several key mobile messaging markets, SMS and OTT messaging apps are working quite nicely alongside each other. Many media reports present a picture that OTT messaging apps are cannibalising SMS use and that MNO’s are losing billions in SMS revenue. In fact, this is not completely true. Some SMS markets have peaked and shifted into a decline phase, and growth in some others has levelled off, but many SMS markets are still enjoying solid growth.  Continue Reading »

INFOGRAPHIC: Mobile Messaging 1994 to 2017

Please download and share this free infographic, highlighting for you the past, present and future of mobile messaging from 1994 to 2017. Continue Reading »

Have MNOs really LOST billions of SMS dollars to OTT messaging apps?

We recently published the 7th annual edition of our industry-leading Mobile Messaging Futures 2013-2017 market report. This all-new report looks at all aspects of the mobile messaging business in close detail, and asks a number of important questions.  Continue Reading »

What apps are people using?

Worldwide, smartphone and tablet users downloaded 46 billion apps in 2012, and they will download a further 82 billion apps in 2013, almost doubling the size of the market. We all know games are popular, but what else are people downloading? Continue Reading »

Wireless Wisdom for 2013 and Beyond

While many countries still struggle amid tough economic conditions, the wireless space continues to see significant growth worldwide, and remains a highly exciting industry representing massive opportunities.  Continue Reading »

Happy Birthday SMS!

Text messaging is 20 years old today, and despite the many media reports telling us that SMS is past its peak, and that WhatsApp and other OTT messaging apps are now set to replace SMS, the reality is that SMS is in the hands of more consumers than ever before, and worldwide, SMS popularity, traffic and revenues are still rising. Continue Reading »