Posts filed under: Mobile Messaging

Do average consumers use OTT social chat apps more than SMS?

The number of OTT users worldwide is growing fast, and forecast to continue growing for the next few years. In line with this growth, worldwide OTT messaging traffic is also expected to increase exponentially in the near future. Over the course of full-year 2013, OTT messaging traffic exceeded 25 trillion messages. Over the next five year period from Jan-2014 to Dec-2018, OTT messaging traffic worldwide will reach a whopping 40 trillion messages during 2014, cross 50 trillion during 2015 and breach a staggering 90 trillion during full-year 2018. With growth during 2013 coming in at 129 percent, it is estimated that the CAGR over the next five years up to 2018 will be a massive 29 percent average per annum.  Continue Reading »

There is NO SMS versus OTT battle!

Mobile messaging is a USD 251 Billion dollar annual business. After voice, messaging is the biggest revenue-generating mobile service on earth. It always has been. It still is. Mobile messaging will generate USD 1.279 TRILLION dollars in revenues over the next few years from 2014 to 2018. Continue Reading »

OTT Messaging Apps are NOT Cannibalising SMS in the Vast Majority of Markets

In several key mobile messaging markets, SMS and OTT messaging apps are working quite nicely alongside each other. Many media reports present a picture that OTT messaging apps are cannibalising SMS use and that MNO’s are losing billions in SMS revenue. In fact, this is not completely true. Some SMS markets have peaked and shifted into a decline phase, and growth in some others has levelled off, but many SMS markets are still enjoying solid growth.  Continue Reading »

INFOGRAPHIC: Mobile Messaging 1994 to 2017

Please download and share this free infographic, highlighting for you the past, present and future of mobile messaging from 1994 to 2017. Continue Reading »

Have MNOs really LOST billions of SMS dollars to OTT messaging apps?

We recently published the 7th annual edition of our industry-leading Mobile Messaging Futures 2013-2017 market report. This all-new report looks at all aspects of the mobile messaging business in close detail, and asks a number of important questions.  Continue Reading »

What apps are people using?

Worldwide, smartphone and tablet users downloaded 46 billion apps in 2012, and they will download a further 82 billion apps in 2013, almost doubling the size of the market. We all know games are popular, but what else are people downloading? Continue Reading »

Wireless Wisdom for 2013 and Beyond

While many countries still struggle amid tough economic conditions, the wireless space continues to see significant growth worldwide, and remains a highly exciting industry representing massive opportunities.  Continue Reading »