Posts filed under: OTT

What apps are people using?

Worldwide, smartphone and tablet users downloaded 46 billion apps in 2012, and they will download a further 82 billion apps in 2013, almost doubling the size of the market. We all know games are popular, but what else are people downloading? Continue Reading »

Wireless Wisdom for 2013 and Beyond

While many countries still struggle amid tough economic conditions, the wireless space continues to see significant growth worldwide, and remains a highly exciting industry representing massive opportunities.  Continue Reading »

Happy Birthday SMS!

Text messaging is 20 years old today, and despite the many media reports telling us that SMS is past its peak, and that WhatsApp and other OTT messaging apps are now set to replace SMS, the reality is that SMS is in the hands of more consumers than ever before, and worldwide, SMS popularity, traffic and revenues are still rising. Continue Reading »

Don't Completely Forget the Basics

While sales of smartphones and app downloads grab all the media attention, basic voice and messaging services still generate the bulk of MNO service revenues Continue Reading »

The New Kings of Mobile and Wireless

The mobile landscape is shifting dramatically, and over the last few years we have seen massive changes. We are seeing a generational shift in the balance of power within mobile and wireless, and MNOs are under threat even more than ever.  Continue Reading »

Pricing Voice and SMS

Voice and text prices obviously vary across different geographies, but the way voice and text prices compare to each other within each country is key to consumer behaviour. Continue Reading »

Seven reasons to be upbeat about the future of SMS

Seven good reasons to be upbeat about the future of SMS: While our latest research forecasts that traffic from OTT messaging services will hit 20.3 trillion by end-2016 – a staggering number which we believe is still extremely conservative – this does not mean that OTT messaging will cannibalise over 20 trillion text messages. Continue Reading »