Posts filed under: OTT

There is NO SMS versus OTT battle!

Mobile messaging is a USD 251 Billion dollar annual business. After voice, messaging is the biggest revenue-generating mobile service on earth. It always has been. It still is. Mobile messaging will generate USD 1.279 TRILLION dollars in revenues over the next few years from 2014 to 2018. Continue Reading »

OTT Messaging Apps are NOT Cannibalising SMS in the Vast Majority of Markets

In several key mobile messaging markets, SMS and OTT messaging apps are working quite nicely alongside each other. Many media reports present a picture that OTT messaging apps are cannibalising SMS use and that MNO’s are losing billions in SMS revenue. In fact, this is not completely true. Some SMS markets have peaked and shifted into a decline phase, and growth in some others has levelled off, but many SMS markets are still enjoying solid growth.  Continue Reading »

INFOGRAPHIC: Mobile Messaging 1994 to 2017

Please download and share this free infographic, highlighting for you the past, present and future of mobile messaging from 1994 to 2017. Continue Reading »

Have MNOs really LOST billions of SMS dollars to OTT messaging apps?

We recently published the 7th annual edition of our industry-leading Mobile Messaging Futures 2013-2017 market report. This all-new report looks at all aspects of the mobile messaging business in close detail, and asks a number of important questions.  Continue Reading »

OTT messaging apps and social networks

Video shares using Twitter’s Vine plummeted (70 percent in just a day or two) at the end of June when Instagram launched support for video. This does not surprise me at all. Social networking apps, OTT messaging apps and image sharing apps are all prone to this 'mob culture'.  Continue Reading »

What apps are people using?

Worldwide, smartphone and tablet users downloaded 46 billion apps in 2012, and they will download a further 82 billion apps in 2013, almost doubling the size of the market. We all know games are popular, but what else are people downloading? Continue Reading »