Worldwide, smartphone and tablet users downloaded 46 billion apps in 2012, and they will download a further 82 billion apps in 2013, almost doubling the size of the market. We all know games are popular, but what else are people downloading? Continue Reading »
If you want to know how the mobile industry is going to look in a decade's time, you need to spend some time with 8-, 9- and 10-year old kids today. Continue Reading »
Worldwide, mobile penetration crossed 85% in 2011, and will touch 100% some time around the end of 2013. Over the last five years, as the focus of the mobile industry has shifted from voice and messaging, to apps and data services, so we have seen the incredible fast rise in popularity of smartphones. Continue Reading »
While sales of smartphones and app downloads grab all the media attention, basic voice and messaging services still generate the bulk of MNO service revenues Continue Reading »
The mobile landscape is shifting dramatically, and over the last few years we have seen massive changes. We are seeing a generational shift in the balance of power within mobile and wireless, and MNOs are under threat even more than ever. Continue Reading »
Voice and text prices obviously vary across different geographies, but the way voice and text prices compare to each other within each country is key to consumer behaviour. Continue Reading »
Seven good reasons to be upbeat about the future of SMS: While our latest research forecasts that traffic from OTT messaging services will hit 20.3 trillion by end-2016 – a staggering number which we believe is still extremely conservative – this does not mean that OTT messaging will cannibalise over 20 trillion text messages. Continue Reading »