Posts filed under: VAS

Apps: Try-before-you-buy driving app store downloads into the future

App store downloads: Mobile app stores will generated 82 billion app downloads in full-year 2013, up from 46 billion in full-year 2012, an almost doubling of the market. The market will then continue to grow, up to 151 billion app downloads in 2015, and on to break 200 billion, to reach total downloads of 214 billion in full year 2017.  Continue Reading »

OTT Messaging Apps are NOT Cannibalising SMS in the Vast Majority of Markets

In several key mobile messaging markets, SMS and OTT messaging apps are working quite nicely alongside each other. Many media reports present a picture that OTT messaging apps are cannibalising SMS use and that MNO’s are losing billions in SMS revenue. In fact, this is not completely true. Some SMS markets have peaked and shifted into a decline phase, and growth in some others has levelled off, but many SMS markets are still enjoying solid growth.  Continue Reading »

INFOGRAPHIC: Mobile Messaging 1994 to 2017

Please download and share this free infographic, highlighting for you the past, present and future of mobile messaging from 1994 to 2017. Continue Reading »

What apps are people using?

Worldwide, smartphone and tablet users downloaded 46 billion apps in 2012, and they will download a further 82 billion apps in 2013, almost doubling the size of the market. We all know games are popular, but what else are people downloading? Continue Reading »

Worldwide Mobile Handset Installed Base

Worldwide, mobile penetration crossed 85% in 2011, and will touch 100% some time around the end of 2013. Over the last five years, as the focus of the mobile industry has shifted from voice and messaging, to apps and data services, so we have seen the incredible fast rise in popularity of smartphones. Continue Reading »

Don't Completely Forget the Basics

While sales of smartphones and app downloads grab all the media attention, basic voice and messaging services still generate the bulk of MNO service revenues Continue Reading »

The New Kings of Mobile and Wireless

The mobile landscape is shifting dramatically, and over the last few years we have seen massive changes. We are seeing a generational shift in the balance of power within mobile and wireless, and MNOs are under threat even more than ever.  Continue Reading »

Pricing Voice and SMS

Voice and text prices obviously vary across different geographies, but the way voice and text prices compare to each other within each country is key to consumer behaviour. Continue Reading »