About this Report
Mobile commerce, especially the mobile payments market, is gaining traction among mobile subscribers, and the uptake of mobile payment mechanisms has begun to disrupt the traditional card-based payment market.
Mobile payment services are one of the most disruptive services presently evolving in the telecoms industry, and have now developed to such an extent that some argue the ever more multi-functional mobile handset could replace the wallet altogether, through cashless and cardless payment systems.
Everyone in the mobile payments ecosystem - mobile network operators, solution vendors, app stores and developers, banks and card issuers, big retailers and other major merchants, handset and device vendors, and consumer associations - are in agreement that the mobile payments space is going to be a big market, but there is currently no consensus on exactly how we are going to get there.
Near Field Communication (NFC) looks strong, but - as with any solution that involves getting the overwhelming majority of the stakeholders within a value chain to work together and cooperate for a major industry change - there are likely to be countless conflicts of interest and endless differing opinions as to how to progress; especially with fantastic opportunities and hundreds of billions of dollars worth of transactions to compete for.
This new market study thoroughly examines the worldwide market for mobile payment services over the following eight fact-filled chapters:
- Mobile Commerce
- Worldwide Mobile Market
- Worldwide Mobile Money Market (includes: Mobile Payments, NFC, Ticketing and Coupons, In-app Payments, Mobile Banking)
- Regional Trends (includes: UK and US Case Studies; and Regional Key Developments)
- Case Studies - Key Players (ViVOtech, Visa, SK Telecom, Square, Ericsson IPX, Bango, and Boku)
- Summary and Conclusions
- Appendices (includes: Business Models)
In 2011, there were 158.1 million mobile payment users worldwide, and this number is forecast to break 1 billion by end-2016. Mobile payment volumes, which denote the face value of purchases and transactions through mobile handsets, stood at USD 159.3 billion in 2011 and are projected to comfortably cross USD 1 trillion by end-2016.
While little is certain in the young and rapidly evolving m-payments market, NFC is still likely to become one of the leading global standards in enabling this growth.
While not all mobile subscribers with NFC-capable handsets will be availing mobile payment services - for varying reasons - there will be 129.1 million subscribers worldwide with NFC-enabled handsets at end-2011, rising to nearly 1.2 billion by end-2016. In line with this rising installed NFC user base, NFC payment volumes will account for 40.8 percent of the total worldwide mobile payment transaction volume by end-2016, up from 15.3 percent in 2011.
Portio Research comprehensively assesses the mobile payments space in our essential new market study. With analysis and forecasts for the worldwide market for mobile payment services to 2016, this report includes data and commentary on: Mobile Money, Mobile Remittance, Mobile Wallet, Google Wallet, Mobile Transaction Platforms, Drivers and Inhibitors, Business Models and Billing Relationships therein, Mobile Payment Users and Volumes, NFC-capable Handsets, NFC Payment Volumes, Mobile Ticketing and Coupon Users and Volumes, In-app Payment Revenue, Mobile Banking Users, Regional Trends (including the UK and US), Key Developments, Case Studies of Key Players, Smartphone Shipments, Mobile Apps User Base and much more.
With the uptake of mobile payment services being driven by both developed and developing economies, Mobile Payments 2012-2016 delivers must-read insight for mobile commerce stakeholders the world over.