productPurchaseOptions.xslt

Buy Now

License types
£595.00

You can pay by credit card for instant download now, or invoice for payment by bank transfer.

product_product.xslt

Mobile Applications Futures 2013-2017

Back to category
Mobile Applications Futures 2013-2017

The apps business has finally ‘come of age’ and this worldwide success story is now growing fast. Apps generated an impressive USD 12 billion in full-year 2012, and in total 46 billion apps were downloaded in the year, taking the cumulative all-time total downloads since the app game began, to 83 billion. That is certainly a market in rapid growth, just look at those numbers again. The all-time cumulative total number of downloads stood at 37 billion at the end of 2011, but reached 83 billion by the end of 2012, more than doubling in one year. So in 2012, more apps were downloaded that in the previous 5 years all added together.

Market doubling in 2013

This doubling is forecast to happen again in 2013. Our new forecasts show that 2013 will see 82 billion apps downloaded worldwide, taking the cumulative total to 165 billion apps by the end of the year. Revenues are set for ‘space rocket’ growth too, after 2012 saw full-year app revenues of USD 12 billion, in 2013 we forecast worldwide app revenues to reach USD 20.4 billion.

From this doubling of the apps business in 2013, we forecast that downloads will continue to grow to exceed 200 billion per year by the end of full year 2017, and revenues in 2017 will reach 63.5 billion US dollars.

This is impressive growth. While worldwide the mobile subscriber base is forecast to grow at a CAGR of 4.8 percent over the period 2012 to 2017, and annual handset shipments are expected to increase at a CAGR of 6.6 percent over the same time frame, apps downloads are forecast to grow at 35.9 percent CAGR.

So what is driving this rapid growth in downloads?

Our data shows that in mature markets, usage of apps per person is starting to level off, in Europe and North America, the number of apps downloaded per person is reaching a stable level. What’s driving the growth in the app download business is the rapid growth in smartphone and tablet sales. Smartphone shipments worldwide are expected to reach 823 million this year, in 2013. Smartphones accounted for around 41 percent of total handset shipments during 2012. This figure is expected to reach 46 percent during 2013, and more than half (56 percent) of total handset shipments will be smartphones by 2017. From 680 million smartphones shipped in 2012, we expect to see 1296 smartphones shipped in 2017, almost double the number.

Similarly, tablet sales are enjoying explosive growth now. Tablet shipments are forecast to average a CAGR of 24 percent over the period 2012-2017, rising from 2012 shipments of 136 million, to 2013 shipments of 208 million, going on to 2017 shipments of 398 million devices. Due to this rapid growth in smartphone and tablet sales, we forecast that over the period 2012-2017, the number of apps users will grow at a CAGR of 29.8 percent, to reach 4.4 billion users by the end of 2017, 4 times as many apps users as there are today.

This detailed new report explores all these issues, and delivers all these forecasts for each year to 2017, all in great detail to help you understand this massive growth opportunity.

Plus detailed revenue break outs
Additionally, it is important to understand exactly WHERE in the apps business the revenue is coming from.

This report offers details break outs offering you current market sizing, and future 5-year growth forecasts for:
Paid app download revenues 2010-2017
Mobile applications advertising revenues 2010-2017
In-App purchase revenues 2010-2017

Plus more!

Major app stores are profiled:

  • Apple App Store
  • Google Play
  • BlackBerry World
  • Windows Phone Store
  • Nokia Store
  • Carrier-owned Applications Stores
    • AT&T
    • TIM
    • China Mobile
  • GetJar

 

And we analyse app usage, looking at what apps are downloaded, what percentage are paid vs. free, how many are games vs. utilities and much more.

 

About this Report

This report offers you a complete and detailed look at the size and make-up of the app market today, with full 5-year growth forecasts for -

  • Apps users
  • Apps downloads
  • Apps revenues
  • Paid download revenues
  • Advertising revenues
  • In-app purchases revenues

 

Plus, app store profiles, app store content analysis, and a summary of the major players and major forces shaping the growing apps world in 2013.

Key Features

Main datasets:

  • Mobile Subscribers– Worldwide (In Million, End 2010 – End 2017)
  • Handset Shipments – Worldwide (In Million, 2010 – 2017)
  • Smartphone Shipments – Worldwide (In Million, 2010 – 2017)
  • Tablet Shipments – Worldwide (In Million, 2010 – 2017)
  • Mobile Applications Users – Worldwide and regional forecast data for Europe; Asia Pacific; North America; Latin America; Middle East & Africa; (all for 2010-2017)
  • Mobile Applications Downloads – Worldwide and regional forecast data for Europe; Asia Pacific; North America; Latin America; Middle East & Africa; (all for 2010-2017)
  • Mobile Apps Downloads – Paid Vs. Free – Worldwide (In Percent, 2010–2017)
  • In-App Purchase Downloads – Worldwide and regional forecast data for Europe; Asia Pacific; North America; Latin America; Middle East & Africa; (all for 2010-2017)
  • Mobile Applications Revenues – Worldwide and regional forecast data for Europe; Asia Pacific; North America; Latin America; Middle East & Africa; (all for 2010-2017)
  • Download Revenue Per Application Download – Worldwide (In USD, 2010–2017)
  • Download Revenue Per User – Worldwide (In USD, 2010–2017F) Worldwide and regional data.
  • Mobile Applications Advertising Revenues – Worldwide and regional forecast data for Europe; Asia Pacific; North America; Latin America; Middle East & Africa; (all for 2010-2017)
  • Advertising Revenue Per User – Worldwide (In USD, 2010–2017F) Worldwide and regional data.
  • In-app Purchase revenues – Worldwide and regional forecast data for Europe; Asia Pacific; North America; Latin America; Middle East & Africa; (all for 2010-2017)
  • In-app Purchase Revenue Per User – Worldwide (In USD, 2010–2017F) Worldwide and regional data.
  • Major Applications Stores – Apps Available 99 - Time to Milestones – Apps Available and Apps Downloads
  • Mobile Applications Users Penetration – Worldwide (In Percent, End 2010 – End 2017)
  • Mobile Applications Revenue Per User– Worldwide (In USD, 2012  & 2017)

Table of Contents

Introduction

  • Mobile Subscriber Base
  • Handset Shipments
  • Smartphone Shipments
  • Tablet Shipments
  • Evolution of Mobile Applications
  • Categories of Mobile Applications
  • Mobile Applications Payment Modes
  • Mobile Applications Value Chain
  • Mobile Application Stores

 

Mobile Applications Users

  • Worldwide
  • Europe
  • Asia Pacific
  • North America
  • Latin America
  • Middle East & Africa

 

Mobile Applications Downloads

  • Worldwide
  • Europe
  • Asia Pacific
  • North America
  • Latin America
  • Middle East & Africa

 

Mobile Applications Revenues

  • Revenue Streams
  • Europe
  • Asia Pacific
  • North America
  • Latin America
  • Middle East & Africa

 

Paid Apps Download Revenues

  • Worldwide
  • Europe
  • Asia Pacific
  • North America
  • Latin America
  • Middle East & Africa


Mobile Applications Advertising Revenues

  • Worldwide
  • Europe
  • Asia Pacific
  • North America
  • Latin America
  • Middle East & Africa


In-app Purchase Revenues

  • Worldwide
  • Europe
  • Asia Pacific
  • North America
  • Latin America
  • Middle East & Africa


Major Applications Stores Comparison

  • Apple App Store
  • Google Play
  • BlackBerry World
  • Windows Phone Store
  • Nokia Store
  • Carrier-owned Applications Stores
    • AT&T AppCentre
    • TIM appstore
  • Other Application Stores
    • Samsung Apps
    • GetJar
    • Appia
    • China Mobile
    • Amazon Appstore


App Stores Content Analysis

  • Apple App Store
  • Google Play
  • BlackBerry World
  • Windows Phone Store
  • Samsung Apps


OTT Messaging Apps

Summary & Conclusion

Appendices

  • Glossary
  • Portio Research Classifications
  • Companies Mentioned in this Report

 

More Reasons to Buy

Understand the rapidly growing apps market

Analyze where is the money in this 12 billion dollar business

Look at segmented forecasts for revenue growth -

  • App downloads
  • In-app purchases
  • Advertising

 

Study profiles for the major app stores, compare the content they offer and the speed of their growth

See forecasts for growth drivers in the app markets - smartphone shipments, tablet shipments and more

Examine regional forecasts, see how apps users and downloads are growing in each major geographical region

It's all you need in one report, all this and more