Analysis of New Disruptive Apps and Growth Forecasts for the Worldwide Mobile Applications Market to 2015
With new forecasts and market sizing, the rapidly evolving worldwide mobile applications market is comprehensively reassessed in this exciting new market study - with particular focus on the current breed of hugely popular disruptive applications and services (Mobile Video Streaming, Social Networking, Mobile VoIP, Bulk Messaging Services, and Mobile Payments) and the threats and opportunities that they respectively present to mobile operators.
With analysis also of app stores and app development, this 162-page report covers: YouTube, Facebook, Twitter, Skype, Angry Birds, MobiTV, Google+, Nimbuzz, SMS GupShup, Square, Bango, Boku, Apple App Store, Google Android Market, BlackBerry App World, Nokia Ovi Store, Windows Phone 7 Marketplace and much more.
About this Report
The term "disruptive technologies" is associated with technological innovations which are generally not expected to cause ripples within a given sector, but actually do just the opposite and in fact have the capability of completely redefining an industry with their performance. As a result, they represent potent and often unquantifiable threats to incumbent businesses.
Mobile Network Operators (MNOs) are facing a similar threat from disruptive mobile applications and services including: Mobile Video Streaming, Social Networking, Mobile VoIP, Bulk Messaging Services, and Mobile Payments - all of which are discussed in this report.
MNOs have turned to value-added services in order to counter their falling voice ARPUs (Average Revenue per User) by increasing data ARPUs. And with mobile applications and services currently taking the mobile industry by storm and creating new opportunities, strategies are witnessing a seismic shift towards a stronger mobile applications focus in this quest to increase revenue.
Certainly MNOs can ill afford to ignore these apps and services. After all, this innovative and new league of apps and services has attracted millions of users worldwide and has helped both MNOs to gain subscribers' loyalty, and to also drive the next wave of subscriber acquisition.
But MNOs need to be mindful of the long term ramifications - including that emerging disruptive applications and services ultimately threaten their key revenue generators: voice and SMS.
In the following sixteen fact-filled chapters, this new study thoroughly examines the current breed of disruptive mobile applications and services, as well as the wider mobile apps market at worldwide and regional levels, app stores and app development:
- Introduction
- Worldwide Mobile Market
- Mobile Applications
- Market Market Size
- Value Chain
- Popular Mobile Application Stores
- Mobile Apps Development
- App Development - Is there any money in it?
- Disruptive Applications and Services - Opportunity or Threat to MNOs?
- Mobile Video Streaming
- Social Networking
- Mobile VoIP
- Bulk Messaging Services
- Mobile Payments
- Conclusions and Future Outlook
- Appendices
With supporting case studies and profiles - including YouTube, MobiTV, Facebook, Twitter, Skype, Nimbuzz, SMS GupShup, Square, Bango, and Boku - this new market study fully assesses the threats and opportunities that these hugely popular disruptive mobile applications and services present to MNOs.
Key Features
- Explore the mobile apps market - one of the hottest topics within the mobile space
- Benefit from detailed analysis
- Review new growth forecasts for mobile app users, downloads and revenues to 2015; plus smartphone shipments
- Understand what disruptive mobile apps and services are, and why you must care about them
- Uncover the threats and opportunities that are posed by Mobile Video Streaming, Social Networking, Mobile VoIP, Bulk Messaging Services, and Mobile Payments
- Learn what goes into developing a successful mobile app
- Gain insight into app development and monetisation: a gold rush or fool's gold?
- All this and more in this must-have 162 page report
More Reasons to Buy
- Essential reading for all in the fast evolving mobile space
- Grasp how the growing phenomenon of apps and services has proven disruptive and is changing the revenue flows and stakeholders involved in the mobile ecosystem
- Identify new opportunities within the mobile apps sector
- Appreciate how these new disruptive apps and services could ultimately kill voice and SMS cash cows
- Assess the counter-measures/strategies MNOs can deploy to avoid becoming "dumb-pipes" and mere facilitators for these data services
- Compare popular app stores by total apps available; percentage of game and non-game apps; percentage of free and paid apps; total number of downloads
- Study invaluable supporting case studies and profiles Features a full updated glossary of terms; and methodology for our apps forecasts
- Report covers YouTube, Facebook, Twitter, Skype, Angry Birds, MobiTV, Google+, Nimbuzz, SMS GupShup, Square, Bango, Boku, Apple App Store, Google Android Market, BlackBerry App World, Nokia Ovi Store, Windows Phone 7 Marketplace and much more