Your essential guide to understanding the size, scope and major players of the worldwide mobile industry.
Serving as an invaluable guide for those in and outside the mobile space to enable better understanding of the worldwide mobile market, this detailed and comprehensively updated new handbook offers you all the essential market data required for business strategy and planning purposes, including: in-depth subscriber growth forecasts for leading countries, subscriber figures for key network operators across all major geographies, market share data, quarterly handset shipment figures, handset and infrastructure vendor profiles, analysis of popular handsets/smartphones, ARPU data, churn figures and so much more.
Other report features include an introduction with performance comparisons of mobile vs. other media and major industries, to demonstrate how massive mobile truly is, and briefings on the four major aspects of the mobile industry: subscribers, revenues, handsets and infrastructure.
This essential 187-page market report will act as a touchstone to refer back to again and again for meetings, presentations and business plans.
About this Report
Year after year the mobile market has reported significant growth worldwide - often exceptional, peerless growth - to position itself as a highly exciting and newsworthy industry that presents massive opportunities to all.
At end-2009, worldwide mobile service revenues stood at over one trillion dollars, outperforming the respective revenues generated by the Software and Services, Pharmaceutical, IT Hardware, and Semiconductor markets; and the worldwide mobile market recorded the highest year-on-year revenue growth (23.1 percent) of these five markets by some margin. By end-2010, Portio Research forecasts that worldwide mobile subscribers will total 5.25 billion.
In the following seven chapters, this new study delivers essential forecasts and market data offering worldwide, regional, country and operator-level analysis, to fully immerse you in all things mobile:
- Introduction
- Mobile Subscriber Base
- Mobile Handset Market
- Mobile Infrastructure Market
- Mobile Marketing Data
- Key Telecom Technologies
- Appendices (including full glossary of terms)
The growth of the worldwide mobile market, while initially driven by the impressive uptake in Western mobile markets, is now fuelled by the emerging markets of Asia Pacific, and Africa and the Middle East (AME) - with AME projected to record the highest subscriber growth to end-2015, in CAGR terms.
Mobile subscribers worldwide are gradually shifting to 3G and above networks, and users in these segments are forecast to comfortably account for the majority of total worldwide subscribers by end-2015, up from just 16.7 percent at end-2009.
Advanced networks, attractive tariff plans, affordable handsets and the availability of enhanced data services - such as mobile apps, mobile payments and high-speed mobile Internet - are all driving the growth of the worldwide mobile market. By end-2015, worldwide mobile subscriptions are now expected to well-exceed 7 billion.
This 187-page report is packed with invaluable data and statistics you can use for your own internal reports, presentations and market forecasts. This study by Portio Research serves as a guide for those in the mobile space and beyond to foster better understanding of the worldwide mobile market and the identification of future growth prospects.
Now with increased geographical coverage, this essential new edition includes data collected from 83 mobile markets and 266 mobile network operators worldwide, market share data, quarterly handset shipment figures, handset and infrastructure vendor profiles, analysis of popular handsets/smartphones, ARPU data, churn figures and a great deal more.
Key Features
- Understand the true value of the worldwide mobile industry
- Study performance comparisons of mobile vs. other media and major industries
- Identify growth opportunities in key regional markets
- Examine country level subscriber growth and penetration forecasts for 83 key markets
- Analyze 5-year market forecasts to 2015
- Assess MNO market share
- Review ARPU, churn rates, penetration, and handset/smartphone shipments
- Scrutinize Technology breakout forecasts (2G/3G and above split) to 2015
- Compare the iPhone with competing, popular handsets/smartphones
- Uncover the Top 10 countries by mobile subscriber additions to 2015
- All this and more in this must-have 187 page report
More Reasons to Buy
- Worldwide mobile subscriber and revenue forecasts to 2015
- Mobile subscriber forecasts by region to 2015
- Top-10 countries by subscriber base, subscriber growth, and future additions
- Increased geographical coverage: Mobile subs and penetration for 83 major markets, and their key MNOs' subs and market share
- Worldwide mobile handset shipment forecasts to 2015
- Quarterly mobile handset shipments by major vendors
- Major handset vendor profiles, their shipments, market share and popular handsets
- 5-year mobile equipment spend forecasts
- Infrastructure vendor profiles with key financials, product and service developments, and outlooks
- Top 20 worldwide markets by mobile subscriber base and their penetration
- Youth mobile penetration in the Top 20 worldwide mobile subscriber markets
- Monthly mobile data ARPU in the Top 20 worldwide mobile subscriber markets
- Graphic-heavy, text-light presentation in plain English - to quickly update you on the worldwide mobile market
- Explanations of key technologies and full glossary of terms