SMS Revenues
set to hit $50bn by 2010
- Worldwide, SMS has emerged as the cheapest, quickest,
easiest form of peer-to-peer mobile communication
ever known and is still growing in all regions.
- MMS is not a failure, in fact far from it. This
report forecasts that MMS will also generate revenues
of $50bn by 2010
- Other mobile messaging technologies, (e-mail, instant
messaging (MIM), and to a lesser extent push to talk
(PTT) and video messaging), will grow in popularity.
Mobile Instant Messaging (MIM) has a strong future
in certain markets, particularly the US where MIM
volumes are expected to pass SMS by 2009 or 2010.
A new report from Portio Research predicts that the
future for SMS is bright remaining the most widely used
messaging format for some years to come with revenues
estimated at 50bn USD by 2010 driven by almost 2.38
trillion messages. The report, ‘Mobile Messaging
Futures 2005 – 2010’ outlines progress albeit
slower for other mobile messaging technologies especially
mobile e-mail and instant messaging amid continued strong
worldwide subscriber growth.
Despite the hype, since its launch in 2002, MMS has
failed to assume the SMS mantle, hampered by interoperability
issues and low handset penetration. MMS can however
be considered a commercial success with similar revenue
predictions as SMS by 2010 from considerably less traffic.
The report suggests, “the industry must concentrate
on increasing the use of Premium MMS as a marketing
tool and a distribution channel while promoting growth
of cheap peer to peer picture messaging. When MMS becomes
cheap, simple and compelling, traffic will grow and
revenue will follow”.
Other messaging technologies including mobile e-mail,
and mobile instant messaging, the report suggests, will
continue to gain ground. However with a large proportion
of global mobile subscriber growth in the next 5 or
6 years being in low-income per-capita emerging markets,
and fixed-mobile substitution back on the corporate
agenda in the mature mobile markets, there seems to
be plenty of life still in voice, and in SMS. “No
other non-verbal form of communication in the world
is used by so many individuals and is experiencing such
a rapid expansion of its user base,” the report
claims.
In addition to providing a comprehensive analysis
of global SMS and MMS markets ‘Mobile Messaging
Futures 2005 – 2010’ also provides detailed
discussion of business models, network technology impacts,
value chain shifts and advice for operators backed by
a wealth of charts and statistics.
For reader enquiries, further information
or to purchase a copy of this report please send an
e-mail to: info@portioresearch.com
or phone: +44 (0)7909 957360
For editorial enquiries please contact: William
Allbrook Tel: 01666 826641, Fax:01666 822594, Email:
william@market-it.co.uk
Portio Research Ltd is an independent
UK-based research company, specialising in the mobile
and wireless sector. Portio is focused on providing
high quality, data-centric reports based on hard facts
and proven numbers, rather than hype and speculation.
www.portioresearch.com
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