Worldwide SMS revenues
to hit $67bn by 2012
A new report from Portio Research forecasts a healthy
future for SMS, which continues to be the star of the
data services show with traffic volumes and revenues
that continue to confound predictions. Although the
growth of SMS revenues will not be as aggressive as
the growth of SMS volumes due to declining prices, by
2012 global SMS revenues are expected to reach 67bn
USD, driven by 3.7 trillion messages. The report, ‘Mobile
Messaging Futures 2007 – 2012’ outlines
an exciting future for other mobile messaging technologies
especially instant messaging and mobile e-mail amid
continued strong worldwide subscriber growth.
If there was one message this report should get across
it is this: SMS continues to be a phenomenal success
as the cheapest, quickest and easiest to use form of
peer-to-peer mobile communication. Markets have continued
to grow and greatly exceeded the predictions of similar
research carried out in 2005. SMS traffic has not flattened
out in mature markets but continued to boom whilst the
US market has grown much faster than expected. The SMS
market despite declining prices continues to be fuelled
by new subscribers.
In Asia alone, in the five minutes it takes to read
this press release and in every subsequent five minute
period for the next six years, 2,267 people will have
bought their first ever mobile phone. For the majority,
these new handsets will offer little affordable functionality
apart from basic voice and SMS services. This translates
into an additional 1.4bn new mobile subscribers in Asia
alone with a consequent boom in SMS traffic in the region.
By 2011, the report predicts, mobile instant messaging
(MIM), especially in markets such as North America,
will supplant SMS as the mainstream messaging service
as smartphones and wireless Internet proliferate. Operators,
the report suggests, need to strike a balance between
SMS and IM pricing in order to prevent the cannibalisation
of SMS revenues in the future.
‘Mobile Messaging Futures 2007 – 2012’
provides detailed discussion of all mobile messaging
technologies including SMS, MMS, MIM, E-mail, Videomail
and Unified Messaging as well as business models, network
technology impacts, value chain shifts and advice for
operators backed by a wealth of charts and statistics.
Mobile Messaging Futures
2007-2012
For reader enquiries, further information
or to purchase a copy of this report please send an
e-mail to: info@portioresearch.com
or phone: +44 (0)7909 957360
For editorial enquiries please contact: William
Allbrook Tel: 01666 826641, Fax:01666 822594, Email:
william@market-it.co.uk
Portio Research Ltd is an independent
UK-based research company, specialising in the mobile
and wireless sector. Portio is focused on providing
high quality, data-centric reports based on hard facts
and proven numbers, rather than hype and speculation.
www.portioresearch.com
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