Mobile set to become a One Trillion USD
Industry in 2008
A new report from Portio Research confidently predicts that the worldwide mobile industry will be worth USD 1 trillion by the close of 2008. The report, ‘Slicing Up The Mobile Services Revenue Pie’ produces some staggering statistics which places the industry at the top of the pecking order in terms of sustained growth, surpassing other market sectors such as IT and Pharmaceuticals. The report provides an in-depth breakdown of this extraordinary modern market, identifying where the money comes from and where it goes to.
There are numerous highlights in this report, which will prove happy reading for even the most challenged Mobile Network Operators and the thousands of companies that support this still fast growing industry. Perhaps one of the most re-assuring trends is the continued growth in the number of mobile subscribers worldwide from 3.1 billion at the end of 2007 to an estimated 5 billion by 2012. All non-voice Value Added Services (VAS) continue to grow with forecasts showing the worldwide market for non-voice services to be worth a quarter of a trillion USD by 2012.
There is also good news for handset manufacturers, whose market continues to grow year-on-year with total handset shipments surpassing 1 billion units for the first time in 2007. There are significant trends at both ends. At the high-end consumer tastes are changing and mobile subscribers have realised that their handsets can do much more than send messages or make phone calls. For example by October 2007 there were almost 6.8 million mobile video viewers in the US alone. The number of mobile TV subscribers is predicted to be 488.8 million by the end of 2010. However, at the low end, the recent focus on ultra-low cost handsets for poor rural markets has been great news for subscribers and the operators of these fledging networks, but has driven down the worldwide average handset selling price.
The report also delivers some surprising geographical statistics, which put the whole industry in perspective. For example, the burgeoning US market accounted for only 6.7 % of worldwide data services revenues in 2004, but by 2012 it is expected to be worth 27.8%. This is in contrast to the Asia Pacific market, with many more subscribers, but where contribution to worldwide data services revenue falls from 50.9% to 38.6% in the same time frame. This is a reflection of the staggering difference in levels of ARPU between these two geographical regions.
‘Slicing Up The Mobile Services Revenue Pie’ reveals the true value of the worldwide mobile industry, shows where the money comes from and where it goes to. The report also provides full handset and detailed non-voice revenue forecasts, an indispensable guide to this still extraordinary world phenomenon.
Slicing up the Mobile Services Revenue Pie
For further information
or to purchase a copy of this report please send an
e-mail to: info@portioresearch.com
or phone: +44 (0)1249 656964
Portio Research Ltd is an independent
UK-based research company, specialising in the mobile
and wireless sector. Portio is focused on providing
high quality, data-centric reports based on hard facts
and proven numbers, rather than hype and speculation.
www.portioresearch.com
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